INSIGHTS
Practical guidance on formulation, compliance, costs and go-to-market for food and beverage founders.
KNOWLEDGE HUB
Practical, India-focused guides on formulation, costs, contract manufacturing and compliance.
Showing 193–204 of 228 guides
Food Research · May 2026 · 11 min read
The protein bar market in India is booming. Urban consumers, fitness enthusiasts, working professionals, and students are looking for snacks that do more than just fill hunger. They want protein, clean ingredients, and a product that fits their health goals without tasting like cardboard. Makhana pr
beverages · May 2026 · 26 min read
Walk into any Indian home at 7 in the morning and you'll find at least two things happening at once — someone's boiling chai on the gas, and someone else is asking for something cold from the fridge. That's India's relationship with beverages in a nutshell. We don't just drink to survive. We drink t
Makhana, also called fox nuts or lotus seeds, has become one of India's most popular healthy snacks. A decade ago, makhana was mostly eaten during religious fasting. Today, it sits alongside nuts and seeds in the health snack aisles of every major supermarket and quick commerce app in the country. T
Millets are no longer just a traditional grain. In 2026, they are one of the fastest growing categories in India's health food market. From ragi dosas to foxtail millet noodles, millet brands are building products that fit modern lifestyles while keeping Indian food culture at the center. The Indian
Food Research · May 2026 · 10 min read
The gummy supplement market in India has had a remarkable few years. What used to be a niche format mostly seen in imported vitamin brands is now one of the fastest growing delivery formats in the Indian health supplement space. Brands are launching gummy versions of everything from multivitamins an
Beverage Product Development · May 2026 · 14 min read
You have a drink idea. Maybe it's a clean-label electrolyte water. Maybe it's a functional haldi-ginger shot. Maybe it's an energy drink made for Indian consumers who don't want the sugar crash that comes with most imported options. The idea is clear in your head. The taste you've imagined feels rea
Drink Insights · May 2026 · 11 min read
Plant-based milk has crossed from niche to mainstream in India faster than most people expected. What started as a product for lactose-intolerant individuals and vegans is now a regular purchase for health-conscious urban consumers, coffee enthusiasts who prefer the oat milk latte, and parents looki
Food Research · May 2026 · 13 min read
Kombucha has gone from a wellness curiosity to a mainstream functional beverage option in India over the past three years. What used to be something you stumbled across in an organic food store in Mumbai or Bangalore is now available on quick commerce in most metros, stocked in modern trade chains,
If you are building a food brand in India and do not want to set up your own factory, contract manufacturing is the smartest way to go. You get access to established infrastructure, experienced production teams, and regulatory compliance without spending crores on machinery, factory space, and licen
Energy Drink Brand · May 2026 · 3 min read
India’s energy drink segment is expanding fast, driven by fitness trends, urban consumption, and demand for functional beverages. For founders, this creates a strong entry opportunity—but execution needs to be precise. Launching successfully requires clarity across product formulation, compliance, m
Traditional Drink · May 2026 · 13 min read
India is one of the world's oldest beverage civilizations. Long before carbonated sodas or energy drinks existed, Indian households, temples, and royal courts had already developed an extraordinary repertoire of traditional drinks — cooling sharbats, fermented rice beers, spiced milk tonics, and fru
Every parent wants the best possible start for their child. One of the most important decisions in a baby's first two years is what they eat. With dozens of baby food brands available in India today, choosing the right product can feel overwhelming, especially when every pack carries bold claims abo
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